Product strategy
Framing the traveller journey — plan, book, go — around one clear app.
Concept · Travel & Tourism
Wandr
A travel app concept for the whole trip — itineraries, bookings and on-trip experiences in one place. Plan a route, book tours and stays, then follow guides, maps and digital tickets on the road. A sample showing how we'd shape a travel & tourism product for iOS and Android.
Year2025
RoleConcept · product design
PlatformsiOS · Android
SectorTravel & Tourism
An illustrative concept — a sample case study showing how we'd approach Travel & Tourism, not a delivered client project.
The context
A trip lives across a dozen apps. It shouldn't.
Planning a trip means juggling a spreadsheet, a maps pin list, a booking site, an email with the tour voucher and a screenshot of the ticket. Once you land, the pieces scatter — and the one you need is always the one you can't find, usually with no signal.
Wandr pulls the whole trip into one app: the itinerary, the bookings, the guides, the map and the tickets, together — so the plan and the day it belongs to travel with you.
The challenge
Make it work far from home.
A travel app is used away from a desk — in a foreign city, on a different time zone, at the gate or on the trail. The moment it matters most is often the moment the connection drops, so the design has to stay calm and useful with one bar of signal.
So we designed for the road first: big tap targets, clear next steps, offline maps and tickets, and a booking flow that confirms cleanly even when the network doesn't. The depth of a full travel platform with the feel of a phone app.
Skills
What we'd bring to it.
UX / UI design
Flows, wireframes and a calm, glanceable interface for people on the move.
Prototyping
Interactive prototypes to pressure-test the booking, ticket and on-trip flows.
iOS & Android app
One native-quality product concept designed for both platforms.
Maps & on-trip UX
Location-aware guides, maps and offline tickets designed for a foreign city.
Design system
A shared teal-cyan colour, type and component system across every screen.
What we'd build
Six things, one travel app.
Trip itineraries
Day-by-day itineraries a traveller can build, save and follow — the whole trip in one place instead of ten browser tabs.
Tour & stay bookings
Search, book and pay for tours, stays and experiences in one flow, with confirmations that hold up on the road.
On-trip guides
Live schedules, local guides and gentle nudges timed to where the traveller actually is — the part of the trip after booking.
Maps & directions
Location-aware maps and walking directions, cached before departure so they still work with no data plan.
Digital tickets
Scannable tickets and passes that open from the lock screen and work when there is no signal at the gate.
Reviews & upsell
Ratings, recommendations and timely add-ons that turn one booking into a fuller trip and a repeat traveller.
Under the hood
Built for the road.
The screens are simple; the plumbing is not. A travel app has to book across suppliers, issue tickets instantly, and keep maps and passes working when the signal drops — all while staying fast in a hand that's also carrying a suitcase.
Offline-first tickets & maps
Passes, itineraries and maps cached before departure, so the app works with no data plan.
Booking & payments
Search, book and pay for tours and stays in one flow, with confirmations issued on the spot.
Location-aware on-trip
Guides and nudges timed to where the traveller actually is during the trip.
Queue & sync
Actions taken offline queue up and sync cleanly the moment the network returns.
Multi-language ready
Designed so travellers use the app in their own language, wherever they land.
Native iOS & Android
One product concept, both platforms, one design system.
2Platforms — iOS & Android
6Core product areas
1Team, end to end
“The whole trip — plan, book and go — in one app that keeps working far from home.”
Design system
One teal, a lot of clarity.
A single confident teal-cyan marks every action — plan, book, board, review — against clean white lists, so a trip full of moving parts reads as one clear next step at a time.
Wandr teal
#1098ADDeep teal
#0A4D57Surface
#FFFFFFThe concept in one line
A trip that used to live across a dozen apps, carried in one — itinerary, bookings, guides, maps and tickets, working together, on the road and off the grid.
FAQ
About the concept.
What is Wandr?
Wandr is a sample travel & tourism app concept by Namtech — an illustrative case study, not a delivered client project. It shows how a traveller could plan itineraries, book tours and stays, follow on-trip guides and maps, and carry digital tickets and reviews from a single app on iOS and Android.
What did Namtech build for Wandr?
Wandr is a design concept, so nothing was shipped to production. As a sample, Namtech shaped the product idea and designed the traveller flows end to end: trip itineraries, tour and stay bookings, on-trip guides, maps and directions, digital tickets, and reviews & upsell — unified by a single design system for iOS and Android.
Does Wandr work offline when travellers have no signal?
In the concept, yes. Maps, guides, itineraries and digital tickets are cached before departure and actions queue to sync when the network returns — because a travel app is used in foreign cities and airports where data drops out at the worst moment.