Product strategy
Shaping the content, subscription and engagement model around what keeps readers coming back.
Concept · Media & Publishing
Kited
A content app with subscriptions and engagement. A personalised feed surfaces the right story first, a paywall turns a reader into a subscriber, and saved and offline reading keep the piece with them anywhere. This is a sample concept showing how we'd shape a media app for iOS and Android.
Year2025
RoleConcept · product design
PlatformsiOS · Android
SectorMedia & Publishing
An illustrative concept — a sample case study showing how we'd approach Media & Publishing, not a delivered client project.
The context
Readers are everywhere. Their attention is not.
People read on the commute, in a queue and in bed — in bursts, across a dozen apps competing for the same minutes. A media brand that wants recurring revenue has to earn the open, hold the read, and then ask for the subscription without breaking the flow.
Kited imagines that as one product: a personalised feed that leads with the right story, a reading view built for focus, and a paywall that arrives at the moment a reader is already leaning in.
The challenge
Convert without killing the read.
A paywall that shows too early loses the reader before they care; one that shows too late leaves the subscription on the table. Engagement has the same tension — comments and notifications that keep readers close, or noise that gets the app muted and deleted.
So we designed the feed, the paywall and the alerts to work together: a calm reading experience first, a conversion moment placed where attention is highest, and engagement that gives a reason to return rather than a reason to switch off.
Skills
What we'd bring to it.
UX / UI design
Flows, wireframes and a calm, readable interface built for long-form attention.
Prototyping
Interactive prototypes to pressure-test the feed, the paywall and the reading experience.
iOS & Android app
One native-quality product concept designed for both platforms.
Subscriptions & paywall
A conversion flow that turns a free reader into a paying subscriber inside the app.
Design system
A shared magenta colour, type and component system across every screen.
What we'd build
Six things, one content app.
Personalised feed
A home feed that surfaces the right story first, tuned to what each reader actually opens and reads.
Article reader
A clean, distraction-free reading view with typography built for long-form — the piece, not the chrome.
Subscriptions & paywall
Metered, freemium or hard paywall with in-app purchase, so a free reader can convert without leaving the app.
Saved & offline reading
Save pieces for later and download them to read on the commute, the flight or in a dead zone — synced when back online.
Comments & engagement
Reactions, follows and a comment thread that give readers a reason to return instead of bouncing after one article.
Smart notifications
Breaking and topic alerts timed and targeted to get opened, not the blunt broadcast that gets muted.
Under the hood
A feed that learns, a paywall that converts.
The screens are simple; the plumbing is not. Kited would rank a personalised feed, run a metered paywall against in-app billing, cache saved pieces for offline reading, and target notifications by topic — all while feeling instant on a phone in one hand.
Personalised ranking
A feed ordered by what each reader actually opens and finishes, not just what published last.
Metered paywall
Free, freemium or hard paywall with in-app purchase — placed at the moment attention is highest.
Offline-first reading
Saved pieces cached on device so the commute and the dead zone still read, then synced back.
Engagement layer
Comments, reactions and follows built to bring readers back rather than broadcast at them.
Targeted notifications
Breaking and topic alerts timed and segmented to get opened instead of muted.
Native iOS & Android
One product concept, both platforms, one design system.
2Platforms — iOS & Android
6Core product areas
1Team, end to end
“The feed earns the read, the paywall earns the subscriber — one app, both jobs.”
Design system
One magenta, a lot of calm.
A single confident magenta marks every action — read, save, subscribe, reply — against clean, typographic reading views, so a feed full of stories reads as one clear next thing to open.
Kited magenta
#9C36B5Deep magenta
#461851Surface
#FFFFFFThe concept
A content app that reads beautifully and earns its keep — a personalised feed, a paywall that converts, and engagement that brings readers back.
FAQ
About the concept.
What is Kited?
Kited is an illustrative concept for a media & publishing app — a personalised content feed, subscriptions and a paywall, saved and offline reading, and audience engagement through comments and notifications. It is a sample case study showing how Namtech would approach a content app for iOS and Android, not a delivered client project.
What did Namtech build for Kited?
This is a concept: Namtech shaped the product and designed the app experience end to end — a personalised feed, a distraction-free article reader, subscriptions and a paywall, saved and offline reading, comments and audience engagement, and smart notifications — unified by a single design system across both platforms.
Can a media app run a paywall and subscriptions?
Yes — that is core to how a content app earns. Kited shows metered, freemium or hard paywalls with in-app purchase and billing, so a free reader can be converted into a paying subscriber inside the app without breaking the reading flow.